Online Presence Management (OPM)

No one can argue the importance of having a Digital Presence.  In the ever-changing, complex world we live in today, having a digital presence is basically mandatory and now more important than ever! 

There are many elements that go into a successful digital presence. 

  • Consistent Brand Identity
  • Ongoing participation
  • Ongoing optimization
  • Relevant, up-to-date content

Most every business on the web is missing one or more of these key elements. Business owners often let the social media strategies fall far behind and become stale. This is due mostly to their need to actually run their business.

During times of this pandemic some businesses are curtailed and some are even closing their doors and throwing in the towel. An optimized digital presence can help keep your business open and current customers coming back and attracting new ones.

An optimized digital presence enhances and expands your accessibility. You can influence an even larger audience, while simultaneously building relationships, credibility and trust in you and your business.

FRESH ELEMENT® will create, implement and  maintain a social media plan for your business or get it’s current social media strategies freshened up and back on track!

  • 64% of Twitter users and 51% of Facebook users are more likely to buy from brands they follow online.

  • 50% of shoppers have made a purchase based on a recommendation on a social media network.

  • 90% of small business owners agree that “Social media marketing is important for my business.”