What is Pay-Per-Click Advertising?
Pay-Per-Click Advertising (PPC) is an online advertising model, commonly offered by search engines, that allows you to bid on specific keywords or keyword phrases relevant to your target demographics. With PPC Advertising, you are only responsible to pay for clicks that lead a user to your website.
Pay-Per-Click Advertising is the most accountable type of advertising available on the web today. Most PPC sources provide detailed reports that show you how many times your ad was shown to your target audience, how many people actually clicked on your ad, and how much that click cost you. If you own an e-commerce website, you can even track the number of clicks that lead to actual sale by installing a "conversion tracking code."
How can a PPC Campaign Benefit You?
As a small business owner, a PPC Campaign can offer you many benefits. You can start with a small initial investment, set your own budget, and grow your campaign at your own pace. In addition, Pay-Per-Click Advertising levels the playing field by giving you an opportunity to run your ads alongside your biggest competitors. Unlike search engine optimization, which takes time to take effect, getting first-page results with a PPC Campaign is almost instant. Furthermore, you can strategically target your campaign by targeting locally, nationally, or even globally.
One of our favorite benefits of Pay-Per-Click Advertising is the FREE branding aspect. Since you are only responsible to pay for clicks, it costs you nothing to show your ad to your target market if they do not click on it. So, if you are looking to brand your name, every time your ad is displayed without resulting in a click, you are getting free brand exposure.
To learn more about Pay-Per-Click Advertising, check out our blog entitled Understanding PPC - Part I.
Our Plans
Fresh Element can help you develop an effective Pay-Per-Click Advertising campaign to ensure a quick return on your investment. With over 15 years of experience in the PPC industry, we can help you determine your target market, select your keywords, develop your ad campaign, target your ads locally or geographically, and decide how much to pay when someone clicks on one of your ads.
Review the PPC plans below, and let’s get started today. If you need to speak with an account executive, please call us toll-free at (877) 280-2424.
