Being “mobile friendly” doesn’t stop with fitting your site to the tiny screens on smartphones. That’s just the beginning of building a mobile site. I Want It NOW! Load fast… 5 seconds, max Copy must be easily and quickly scanable. Use paragraphs of one or two short sentences. Use bullet points. Reduce image size to [...]
Archive for the ‘Web Design’ Category
106 Excuses…
November 1st, 2011
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…for not being successful. How many apply to you? What are you going to do about them? Many of these apply not only to personal success, they also apply to your business success. For help with any of your Internet marketing or success needs, call us at 877.280.2424
There Are Over 108 Million…
October 31st, 2011
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…”smart phones” in the U.S. as I write this blog post, and your advertising appears on how many? Right. Probably “zero”. There are many ways to advertise to smart phone users. Call us to find out which one(s) could work for you, 877.280.2424
Why You Don’t Understand Your Customers…
October 26th, 2011
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If you understand what primarily motivates your customers to buy what you offer, then you can create more effective marketing campaigns. To understand customer motivation we have to dig a little into some basic pschology, specifically Maslow’s Hierarchy of Needs. Maslow’s pyramid of needs has the most basic human needs at the base, and the [...]
Why Your Website Sucks…
October 20th, 2011
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1) Headline Does your site have a headline that stops them in their tracks? Does your headline have the “WOW” factor, like, “WOW! I didn’t know that!” 2) Home Page Does your Home page talk about how wonderful your business is, or about what benefits you give your customers? They don’t care about you, until [...]
6 Internet Marketing Mistakes and How to Avoid Them
October 17th, 2011
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#6 Internet Marketing Mistake…Ignoring “Paradigm Shift” Why was Blockbuster blind-sided by Netflix? Blockbuster ignored the signs of an impending Paradigm Shift in the way movies are rented. Why is Kodak, the inventor of “digital photography” in 1975, near bankruptcy? They failed to recognize and come up with a way to make money from the mass shift [...]
QR Code Generator With Google Analytics!
October 14th, 2011
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If you’re not using QR codes yet, what’s your problem? This blog post covers the missing piece…how to create the QR code AND track it with Google Analytics. Check out this excellent post. For help with your QR code projects, call us at 877.280.2424
Top 4 Ways To Waste Money On Your Website…
October 13th, 2011
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You’re wasting money on your website… 4. If you do PPC You don’t need no stinking PPC advertising. If you do it yourself, SEO is free. And why on earth would you pay someone to do something so simple? So what if it takes a ton of time and you could be bumped way back [...]
What Do “SEO” And “65,000,000″ Have In Common?
October 11th, 2011
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November 1, 2011…Since originally publishing this post on October 11 it’s been brought to my attention that a clarification is in order. If you’re a nationwide or worldwide business, SEO is basically dead and that is the service we’re dropping. On the other hand, if you’re strictly a local business, SEO is definitely alive and [...]
e-Commerce e-Ssentials: Part 12 of a 12 Part Series – Shopping Cart Abandonment
October 10th, 2011
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Exactly what is “shopping cart abandonment”? The best way to define it is to compare it to shopping in a brick and mortar store, say Walmart, for example. You enter the store and take an empty shopping cart. As you walk through the store you add items to the cart. When you’re done, you go [...]
e-Commerce e-Ssentials: Part 11 – The Checkout Experience, or “How to Lose a Sale”
October 6th, 2011
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I almost never go into the big discount department store. You know the one. Why? – The checkout experience sucks. Big time. All the time. Whether I go in at 7 in the morning and there are only 2 registers open, or I go in at noon on a Saturday and there are 10 registers open…it [...]
e-Commerce e-Ssentials: Part 10 – Specials And Up-Selling
September 20th, 2011
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Take a lesson from new car dealers. New car dealers don’t make their profit on the actual car. They make most of their profit on the accessories and add-on services that they sell you, usually in the Finance Office of the dealer. If you’ve ever bought a new car (I’d rather have a tooth pulled [...]
