…You. Get over it. Now do something about it. Don’t know what to do? Try these for starters… DEVELOP Modern sales skills – Don’t read anything written before about 2000 on how to “sell”. The vast majority of all that stuff, no matter who the author is, doesn’t work today, for many reasons. Business skills – [...]
Archive for the ‘Social Media’ Category
Your Worst Sales Enemy Is…
Think Your Smart Phone Is Safe?
Think that great game or cool APP you just downloaded is safe? Think online banking is safe? Think again, Virginia. If you love your smart phone, love APPs, think Facebook and Twitter are fantastic, and believe “identity theft” is something that happens to others, this article could be a real eye-opener. Ignore it at your own [...]
Remember: Mom Is Always Right
If your target market is Moms, you need to know the most effective ways to get your message in front of them. The primary ways Moms communicate online are: Facebook (93%) email (91%) Twitter (36%) Personal Blogs (34%) MySpace (20%) 98% of Moms check their email accounts at least once every day. They give highest [...]
Effective Internet Marketing: Get In Touch With Your Feminine Side
You probably think China is the next global emerging market. Wrong The largest marketing opportunity in the world today is… WOMEN Over 80% of all spending in the U.S. is controlled or strongly influenced by women (65% of spending worldwide). Big companies are finally getting smart. You’re starting to see marketing campaigns aimed specifically at [...]
Part 2 of 3: Web Maintenance – “We don’t need no stinking web maintenance”
Yes, that’s a paraphrase of a famous line in the classic Bogart movie “Treasure of Sierra Madre”. Unfortunately for far too many uninformed website owners, they have exactly the attitude in the title of this post…and THAT attitude is costing them business. HERE ARE THE FACTS You need web maintenance if…you take pride in your business. You keep [...]
Part 1 of 3: Web Maintenance – What Is “Web Maintenance”?
It’s actually easier to answer the question… “What isn’t web maintenance?” Web Maintenance isn’t: Programming Flash Adding new pages to your site Adding forms of any kind. Graphic design. SEO PPC Web hosting Anything relating to any of the above. Web Maintenance does include: Adding short news items. Adding or deleteing pictures, graphics, text and [...]
You’re Not Alone…
…but we need your help in order to help you. Please take 9.5 seconds to check 3 boxes of your choice in our 3 question survey. We appreciate and highly value YOUR input. THANK YOU!!!!! And feel free to send this link to anyone you know who would be willing to add their input, too.
Google SEO: “+1 Me!”…Please
As reported yesterday in this blog, you’ll soon be seeing this new little button next to your search results… …if you’re logged in to your Google account. At this time, you won’t see the “+1″ button if you’re not logged in to your Google account, but that’s coming. “+1″ is Google’s latest shot in their [...]
PART 1 of 9: “Google Places” And Your Business
This is the 1st of a 9 part “white paper” on how to use Google Places to promote your business in your local area. If you do even part of your business in your local area, you need Google Places. Yes, we’ll touch on the equivalents at Bing and Yahoo later in this series. However, [...]
Thank You…
We’re proud to have the Fresh Element blog selected by “Masters in Advertsing” as one of the “Top 50 up and coming branding blogs“. Subscribe to the Fresh Element blog and see what others are learning. Thanks! The Fresh Element Team
Squidoo Me…
I just created a “lens” for me (Fresh Element) at Squidoo. Did this just minutes ago. Go there and cast your VOTE in our “2012 Presidential Election” poll ! And while you’re there, let me know what topics you’d like to see covered in our Squidoo page. Thanks!
Facebook: Facebook Tells Congress To…
. In a letter dated February 23, 2011, Facebook basically told Congress what they can do if they don’t like Facebook’s plan to allow 3rd party developers access to Facebook user’s (yes, yours) phone numbers and addresses. That’s right, the Facebook you know and love, your “buddy”, is going to allow 3rd party developers to get your phone [...]
Google SEO: Newsletters Suck, Blogs Rule For SEO
Yeah, that’s right. That email newsletter you’re so proud of is so last-century it belongs in a museum right next to a VHS tape and a roll of 35 mm film (remember those?). Email newsletters do absolutely nothing to boost your online presence. Zip. Zero. Nada. Nichego. Let’s look at a side-by-side comparison of some [...]
To tweet, Or Not To tweet, That Is The Question
As a business owner, how often should you tweet, and on what topics? This is a common concern for most business owners new to social media marketing. According to the just released “Social Breakup” report from ExactTarget… 52% of people stopped following a business on twitter because the content became repetitive or boring over time. [...]


