Around December 7th, 2011, Google started running their own ads promoting Adwords (PPC). Here is what the Google ad told “SEO” searchers… “Forget about SEO. To be visible in Google today, try AdWords.” Straight from the horse’s mouth, so to speak, or maybe the other end depending on your point of view. Either way, the fact [...]
Archive for the ‘SEO’ Category
Good Blogging Is Like Getting Naked In Public…
December 9th, 2011
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Ever have that dream where you’re in some very public place…and you’re totally naked? Well, good blogging is like that dream. You might feel embarrassed, but you tough it out. Nobody wants to read a blog where you agree with with the majority all the time. First, everybody knows that’s not normal. Second, it’s downright [...]
“It was a dark and stormy night…”
December 6th, 2011
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What does this famous sentence have to do with effective Internet marketing? Plenty. The entire quote is widely considered possibly the best opening sentence ever written for a novel. It was written by Edward Bulwer-Lytton 180 years ago for his novel titled “Paul Clifford”, and it’s still powerful today. The visual image brought to mind is something [...]
Why You Don’t Understand Your Customers…
October 26th, 2011
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If you understand what primarily motivates your customers to buy what you offer, then you can create more effective marketing campaigns. To understand customer motivation we have to dig a little into some basic pschology, specifically Maslow’s Hierarchy of Needs. Maslow’s pyramid of needs has the most basic human needs at the base, and the [...]
What Does “12 hours” Have To Do With Your SEO Efforts?
October 21st, 2011
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12 hours…Google recently told a Congressional investigating committee that they change their algorithm approximately every 12 hours. Still think you can keep up with SEO marketing? Good Luck! For help with any of your Interent marketing needs, call 877.280.2424
Top 4 Ways To Waste Money On Your Website…
October 13th, 2011
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You’re wasting money on your website… 4. If you do PPC You don’t need no stinking PPC advertising. If you do it yourself, SEO is free. And why on earth would you pay someone to do something so simple? So what if it takes a ton of time and you could be bumped way back [...]
What Do “SEO” And “65,000,000″ Have In Common?
October 11th, 2011
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November 1, 2011…Since originally publishing this post on October 11 it’s been brought to my attention that a clarification is in order. If you’re a nationwide or worldwide business, SEO is basically dead and that is the service we’re dropping. On the other hand, if you’re strictly a local business, SEO is definitely alive and [...]
e-Commerce e-Ssentials: Part 9 – PPC and SEO
September 9th, 2011
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OK, so you’ve got your bouncing baby e-Commerce site online (finally) and you’re ready to aggressively market it. What do you do? While you should certainly take advantage of every marketing opportunity open to you, when you come right down to it there are really only 2 primary channels for marketing e-Commerce: PPC (Pay Per Click) SEO [...]
e-Commerce e-Ssentials: An Awesome 12-Part Series On How To Sell Online
July 20th, 2011
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The purpose of this post is to introduce our new 12-part series: “e-Commerce e-Ssentials“. If you’re selling online already, you will learn valuable tips on how to sell more. If you want to sell online, but are afraid to take the big step and open a web-store, this series will get you off on the right [...]
The #1 Reason You’re Not Making A Sound Business Decision On Web Marketing
July 19th, 2011
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You’ve researched until you’re eyes are crossed. You’ve analyzed all the data. You read all the top SEO and PPC blogs. You’ve talked to your buddies (which is probably a mistake). You’re basically a rational, logical person. And yet you still let one basic human emotion over-rule what your logical brain is telling you…Stop being so [...]
Which Google SEO Ranking Factors Are Really Important Now?
July 7th, 2011
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Trick question…ALL of them are important. It’s just that some are more important than others (and that changes with time). Are we having fun yet? Here’s a general consensus within the SEO “guru” community of what’s increasing in importance, and what appears to be decreasing. These are not in any order of priority. SEO Ranking [...]
