Your online marketing efforts must be just like earth’s weather…constantly changing. Like the old saying, “If you don’t like the weather…wait a minute.” Just a few years ago, nobody knew who GroupOn, Twitter, Facebook, and Google were…because they didn’t exist, yet. That’s how fast the Internet marketing world is changing. And the only thing for certain about [...]
Archive for the ‘PPC’ Category
Google SEO: Google Adwords And Your Google SEO…
January 31st, 2012
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It appears that Google SEO and Google Adsense don’t talk to each other much. On January 19 Google announced that it will negatively affect search results placement (SERP) for pages that have excessive ads in the above-the-fold area of the page. However, Google Adsense wants you to place more ads on your site. Hmmmm… [...]
PPC: 3 Lies Amateurs Tell Their Friends…
January 20th, 2012
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Lie #1: You don’t need to use a professional PPC manager. The Truth: The way for an amateur to make a small fortune in e-commerce with PPC…is to start with a LARGE fortune. You can lose an incredible amount of money in a matter of days, or even hours, with PPC if you don’t know what [...]
Web Design: 4 Things Your Web Designer Won’t Tell You
December 21st, 2011
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After serving hundreds of clients spread throughout 38 U.S. States, Australia, Canada and Japan, (many of whom have been with us for years) we’ve learned a few things about prospective clients who contact us to do their website design or development. If you’re looking to sign up with a web designer, you might want to read [...]
To PPC, Or Not To PPC? – That’s A Question?
December 13th, 2011
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Around December 7th, 2011, Google started running their own ads promoting Adwords (PPC). Here is what the Google ad told “SEO” searchers… “Forget about SEO. To be visible in Google today, try AdWords.” Straight from the horse’s mouth, so to speak, or maybe the other end depending on your point of view. Either way, the fact [...]
Good Blogging Is Like Getting Naked In Public…
December 9th, 2011
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Ever have that dream where you’re in some very public place…and you’re totally naked? Well, good blogging is like that dream. You might feel embarrassed, but you tough it out. Nobody wants to read a blog where you agree with with the majority all the time. First, everybody knows that’s not normal. Second, it’s downright [...]
“It was a dark and stormy night…”
December 6th, 2011
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What does this famous sentence have to do with effective Internet marketing? Plenty. The entire quote is widely considered possibly the best opening sentence ever written for a novel. It was written by Edward Bulwer-Lytton 180 years ago for his novel titled “Paul Clifford”, and it’s still powerful today. The visual image brought to mind is something [...]
Why You Don’t Understand Your Customers…
October 26th, 2011
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If you understand what primarily motivates your customers to buy what you offer, then you can create more effective marketing campaigns. To understand customer motivation we have to dig a little into some basic pschology, specifically Maslow’s Hierarchy of Needs. Maslow’s pyramid of needs has the most basic human needs at the base, and the [...]
Top 4 Ways To Waste Money On Your Website…
October 13th, 2011
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You’re wasting money on your website… 4. If you do PPC You don’t need no stinking PPC advertising. If you do it yourself, SEO is free. And why on earth would you pay someone to do something so simple? So what if it takes a ton of time and you could be bumped way back [...]
What Do “SEO” And “65,000,000″ Have In Common?
October 11th, 2011
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November 1, 2011…Since originally publishing this post on October 11 it’s been brought to my attention that a clarification is in order. If you’re a nationwide or worldwide business, SEO is basically dead and that is the service we’re dropping. On the other hand, if you’re strictly a local business, SEO is definitely alive and [...]
e-Commerce e-Ssentials: Part 9 – PPC and SEO
September 9th, 2011
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OK, so you’ve got your bouncing baby e-Commerce site online (finally) and you’re ready to aggressively market it. What do you do? While you should certainly take advantage of every marketing opportunity open to you, when you come right down to it there are really only 2 primary channels for marketing e-Commerce: PPC (Pay Per Click) SEO [...]
