OK…It’s not really “sure-fire”, but it’s about as close to it as you can get today.
What’s the secret?
Make your domain name a long-tail keyword.
Long-tail keywords consist of 3 or more words.
Long-tail keywords generally…
- Have low competition and…
- Drive highly targeted traffic your page, which…
- Can result in higher sales
Let’s say you sell “skin care” products, and you have specific products for dry skin.
In this case a good domain name for your “dry skin” landing page could be something like… DrySkinCare.com
If you had a specific product for facial dry skin, a good domain name could be something like… DrySkinCareForFace.com
So, how does a domain name consisting of your keyword help get you onto page 1?
When a term is searched, the first thing Google looks for is an “exact match” with the search term. These pages will generally be given top placement in search results.
Since carefully chosen long-tail keywords often have low competition, your landing page has a good chance of getting onto page 1.
What You Should Do…
Have a separate landing page, with the keyword in the domain name, for each of your major products or services.
SUMMARY
One of the fastest ways to increase sales is to have a dedicated landing page with the keyword in the domain name for each major product or service.
To get your custom landing pages, including keyword research to select the best keyword for each page, call us at 877.280.2424
