This is a 9-part series on key marketing metrics you should regularly use in Google Analytics. I call these the “9 Vital Signs” of an e-Commerce business. Every time you go to the doctor, before you even tell them what your problem is, what do they do? They take your “vital signs” for the doctor… [...]
Google Analytics: Part 7 of 9 – Bounce Rate
May 7th, 2012
Comments Off
This is a 9-part series on key marketing metrics you should regularly use in Google Analytics. I call these the “9 Vital Signs” of an e-Commerce business. Every time you go to the doctor, before you even tell them what your problem is, what do they do? They take your “vital signs” for the doctor… [...]
Google Analytics: Part 6 of 9 – Indexed Pages
April 27th, 2012
Comments Off
This is a 9-part series on key marketing metrics you should regularly use in Google Analytics. I call these the “9 Vital Signs” of an e-Commerce business. Every time you go to the doctor, before you even tell them what your problem is, what do they do? They take your “vital signs” for the doctor… [...]
Google Analytics: Part 5 of 9 – Most and Least Visited Pages
April 20th, 2012
Comments Off
This is a 9-part series on key marketing metrics you should regularly use in Google Analytics. I call these the “9 Vital Signs” of an e-Commerce business. Every time you go to the doctor, before you even tell them what your problem is, what do they do? They take your “vital signs” for the doctor… [...]
Google Analytics: Part 4 of 9 – Referral URLs
April 18th, 2012
Comments Off
This is a 9-part series on key marketing metrics you should regularly use in Google Analytics. I call these the “9 Vital Signs” of an e-Commerce business. Every time you go to the doctor, before you even tell them what your problem is, what do they do? They take your “vital signs” for the doctor… [...]
Content Management: The 3R’s…
March 19th, 2012
Comments Off
What’s the first thing you do when you pick up a carton of milk at the grocery store? Of course, you check the “expiration date”. Much of the content in your website also has an “expiration date” – the date that particular piece of content will become “out of date”. Every 6 months review all content [...]
Google Analytics: Part 3 of 9 – Traffic Sources
March 19th, 2012
Comments Off
This is a 9-part series on key marketing metrics you should regularly use in Google Analytics. I call these the “9 Vital Signs” of an e-Commerce business. Every time you go to the doctor, before you even tell them what your problem is, what do they do? They take your “vital signs” for the doctor… [...]
Google Analytics: Part 2 of 9 – New vs. Repeat Visitors
March 15th, 2012
Comments Off
This is a 9-part series on key marketing metrics you should regularly use in Google Analytics. I call these the “9 Vital Signs” of an e-Commerce business. Every time you go to the doctor, before you even tell them what your problem is, what do they do? They take your “vital signs” for the doctor… [...]
Google Analytics: Part 1 of 9 – Unique Visitors…
March 13th, 2012
Comments Off
This is a 9-part series on key marketing metrics you should regularly use in Google Analytics. I call these the “9 Vital Signs” of an e-Commerce business. Every time you go to the doctor, before you even tell them what your problem is, what do they do? They take your “vital signs” for the doctor… [...]
FACEBOOK – Can Get Your FIRED!…
March 9th, 2012
Comments Off
Excellent blog post today on how to use Facebook so you don’t get fired (or fail to get that great job you’ve applied for). Yes, we have “free speech” in this country. However, “free speech” doesn’t protect you from being S-T-U-P-I-D ! A few Facebook taboos (if you value your job)… Talking about SEX. Talking [...]
Google SEO: You Could Appear In 4 Places On Page 1 (under the right conditions)…
March 6th, 2012
Comments Off
91% of search traffic stops at page 1. Where are you? Under the right conditions, you could appear on page 1 in as many as 4 places (or more)… 1) Pure Organic Results These are the text-only listings you’re used to seeing in search results. If you have more than one page in your site, [...]
